Immersive events, engineered end to end.
Content, show production, location services and consultancy under one roof.
One brief, every discipline it needs
From the first concept sketch to the last frame on the wall, we run every discipline an event needs under one roof — content, show production, projection and consultancy — so nothing falls between vendors.
One studio, every discipline
Scroll through the services that come together on a Softmachine event.
Content Creation
Immersive film, real-time and 360° content built for your experience.
Explore Content Creation
Event Consultancy
Strategy and creative direction for immersive experiences.
Explore Event Consultancy
Tell us what you're making
Four taps, no typing. We'll point you to the right starting place and draft your first message for you.
What brings you to Softmachine?
What's the occasion?
What are you after?
Rent or own?
When are you hoping to start?
Do you have a budget in mind?
Let's design your event
We handle the content, the show and the on-site build — from a single projection surface to a full dome. Start the enquiry and your answers are already in the message.
Let's talk fulldome
Licensing runs through our distribution partner, Reef; co-productions we scope with you directly. Start the enquiry and we'll route it to the right team.
Let's find your dome
Rental for an event or tour, or a permanent build you own — different scales, same engineering. Tell us which and we'll come back with options.
Take a look around first
The same craft runs through our events, our films and our domes. Browse the work to see what fits — and start an enquiry whenever you're ready.
Experience the dome before you book it
Step into a browser or Quest preview to sense the scale, pace and atmosphere your audience will encounter. Bring that reference into the brief before you book the right size, show and crew.
Preview the dome experiencePlanning an event — the questions we get most
Timing, venues, live control and cost. If yours isn't here, just ask.
Can we rent equipment, or do you only sell productions?
Both. We offer immersive productions as full services and also rent the equipment and systems behind them, depending on what your event needs.
How far ahead should we start planning?
For a full immersive event, 6 to 12 months is typical — longer when there’s custom content or an international rollout. Product launches usually run 4 to 9 months. Smaller or modular setups can come together in weeks. Most projects include a short R&D phase early on to lock down the technical approach.
Do we need our own venue?
No. Through a global network of planetariums, science centres and event spaces we can find and negotiate the right location, or bring a mobile dome to a site of your choosing — indoors or out. We match the venue to your audience, your content and your budget.
Can the show change live during the event?
Yes. When a show runs on real-time engines (Unreal, Notch, vvvv), our director can respond to speakers, performers or live data as it happens — adjusting pacing, triggering elements or dropping in last-minute media without breaking the flow. Pre-rendered and live-rendered content can be mixed in the same show.
Can you run the same show in several venues at once?
Yes. From a central show-control hub we synchronise playback across multiple domes or venues worldwide, so audiences in different cities and time zones get the same experience — useful for premieres, science campaigns and global launches.
How do you measure an event's success?
Alongside the usual audience feedback, reach and engagement, we can capture how people move through and respond to a space — dwell time and interaction heatmaps, and eye- or motion-tracking where the format allows and with audience consent. That turns an experience into evidence you can report against.
Can an immersive event be low-carbon?
Often, yes. Bringing the show to audiences through local planetariums or mobile domes — rather than flying everyone to one place — cuts travel and logistics sharply. We can also specify energy-efficient systems and low-impact touring. It usually lowers cost as well as emissions.
The same craft powers our films
The techniques we invent for a live show go on to shape fulldome films and co-productions — and vice versa. Explore the other half of the studio.
Planning an event?
Book a consultation and we'll map the experience with you. We reply within two working days.
Book a consultation