Immersive Product Launches

A product launch is a chance to introduce an innovation through an experience people will remember. We create immersive launch events around the product, combining narrative, visuals, live performance and spatial design rather than applying a standard event template.

From a single flagship event to synchronised launches across multiple venues, we develop the creative concept and production around the audience, location and story the product needs.

Three approaches to an immersive launch

Immersive Signature Show

A large-scale launch event built around a single venue. Projection mapping, kinetic lighting, immersive visuals and live performance can work together to create a distinctive reveal for flagship products, luxury brands and major announcements.

The venue becomes part of the production, with the creative designed around its architecture rather than treating it as a backdrop.

Multi-Venue Immersive Launch

One launch experience delivered simultaneously across multiple planetariums, science centres, cultural venues or other immersive spaces.

A centralised production can be synchronised across locations, allowing audiences in different markets to experience the same reveal without requiring the entire production team to travel between them.

This approach can also reduce the travel, shipping and logistics associated with a multi-city launch.

Fulldome Product Launch

A fulldome launch puts the audience inside the presentation, making it particularly useful for products and technologies that need more explanation than a conventional reveal allows.

We combine fulldome film, real-time visuals, live presentation, music and performance to build a launch that can explain the innovation while creating a strong visual moment around it.

Launches designed for real venues

A successful immersive launch has to work in the space where it happens.

We draw on a global network of planetariums, science centres, theatres, cultural venues and event spaces to help identify suitable locations. We then adapt the production to the technical and architectural characteristics of each venue.

That can include:

• Venue selection and feasibility assessment
• Projection mapping and immersive projection
• Fulldome and LED dome presentations
• Lighting, staging and rigging
• Media servers, playback and show control
• Integration with live speakers, music and performance
• Technical rehearsal and on-site delivery

Where a launch is delivered across multiple venues, we establish a repeatable technical setup so the core experience remains consistent from one location to the next.

Built around the reveal

We recommend allowing around 4–9 months for venue selection, creative development, production and technical preparation, depending on the scale and complexity of the launch.

The production can combine keynote speakers, theatre, live music, choreographed performance and immersive visuals. Projection, lighting and sound are planned together so that the technology supports the reveal rather than competing with it.

The result is not simply a product presentation in an unusual venue. It is a launch experience built around the product, the audience and the space.